I guess, not being a TV watcher, that I haven't seen any of those jewelery commercials, but I did read one of Jane Galt's [as usual] excellent posts on the subject. It reminds me of an interview with a long-forgotten person at some "women's magazine" when she was asked why they don't use more, er, realistic women in their features or their ads. She replied that women don't want to see themselves in the fashions or the features. They're selling the fantasy that buying that line of cosmetics will make you one step closer to taht ideal.
So the jewelry stores are doing the same with romance. I'm a fan of Jewelry myself, and I don't hold any absurd notions that buying pretty baubles will increase the level of love. Women are beautiful and it's fun to decorate them with sparkly jewelery and fancy lingerie. And it's best to do these things while I'm still single. It will be harder to justify the purchase when it's not all my money and it's hard to hide the costs.
There's another angle to the large diamond purchase: it can be a man's way of advertising his status on his woman - that she's his and he has lots of money.
Want to Be a Millionaire?. Whitney Tilson explains how almost anyone can have millions. [The Motley Fool]
The key: frugal frugal frugal! Millionaires live below their means and save or invest almost 20 percent of what they make.
Last Update: 1/1/2003; 10:06:01 PM
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